Skip to Main content Skip to Navigation
Journal articles

The monastic product’s biography, a sacralization wave

Abstract : Between its monastic origin and its merchant destination, the monastic product is moving from clergy to laity. What happens to this movement during the purchasing act? Imbued with work on the biography of things, this contextualized question is framed by Kopytoff's theory, and extends it by focusing on the purchase, when clerical marketers meet secular consumers. We mobilize the literature about the sacralization process in consumption, enriched by the concept of communitas. An ethnographic methodology is deployed in the French monastic context and its various sales outlets. Findings show that the purchaser, when buying, is (re)joining communities which possess the sacred communitas characteristics. Incremented to previous work on gift-giving in such a purchase, they enable to show the re-sacralization process of the product. We conclude by replacing the usually linear continuum between sacred and profane statuses by a sinusoidal sacralization wave.
Complete list of metadata

Cited literature [114 references]  Display  Hide  Download
Contributor : Marie-Catherine PAQUIER Connect in order to contact the contributor
Submitted on : Thursday, July 23, 2020 - 2:48:16 PM
Last modification on : Tuesday, September 27, 2022 - 10:29:50 AM
Long-term archiving on: : Wednesday, September 23, 2020 - 7:53:37 PM


2019 JMSR The monastic product...
Explicit agreement for this submission




Marie-Catherine Husson Paquier. The monastic product’s biography, a sacralization wave. Journal of Management, Spirituality & Religion, Taylor & Francis, 2018, 16 (1), pp.76-108. ⟨10.1080/14766086.2018.1445549⟩. ⟨hal-02123458⟩



Record views


Files downloads