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Journal articles
Using partial least squares regression for conjoint analysis
Abstract : After a presentation of the classical methodology of conjoint analysis we advocate the use of PLS regression instead of classical regression in order to obtain a better accuracy in the estimation of utilities. PLS regression provides also interesting graphical representations allowing quick and easy interpretation of the relations among preferences, attributes and profiles.
Cited literature [20 references]
https://hal-cnam.archives-ouvertes.fr/hal-02941462
Contributor : Gilbert Saporta <>
Submitted on : Thursday, September 17, 2020 - 9:44:34 AM
Last modification on : Tuesday, October 6, 2020 - 5:10:04 PM
Contributor : Gilbert Saporta <>
Submitted on : Thursday, September 17, 2020 - 9:44:34 AM
Last modification on : Tuesday, October 6, 2020 - 5:10:04 PM
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Russolillo-Saporta2020.pdf
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