S. Benammou, S. Harbi, and G. Saporta, Sur l'utilisation de l'analyse conjointe en cas de réponses incomplètes ou de non réponses, Revue de Statistique Appliquée, vol.51, pp.31-55, 2003.

D. Jong and S. , Pls shrinks, In Journal of Chemometrics, vol.9, issue.4, pp.323-326, 1995.

G. Debreu, Cardinal utility for even-chance mixtures of pairs of sure prospects*, The Review of Economic Studies, vol.26, issue.3, pp.174-177, 1959.

T. Elrod, J. J. Louviere, and K. S. Davey, An empirical comparison of ratings-based and choice-based conjoint models, In Journal of Marketing Research, vol.29, issue.3, pp.368-377, 1992.

R. Furlan and R. Corradetti, An empirical comparison of conjoint analysis models on a same sample, Rivista di Statistica Applicata, vol.17, pp.141-158, 2005.

P. E. Green and V. R. Rao, Conjoint measurement for quantifying judgmental data, In Journal of Marketing Research, vol.8, issue.3, pp.355-363, 1971.

P. E. Green and V. Srinivasan, Conjoint analysis in marketing: New developments with implications for research and practice, Journal of Marketing, vol.54, issue.4, pp.3-19, 1990.

J. Huber, D. R. Wittink, R. M. Johnson, and R. Miller, Learning effects in preference tasks: Choice-based versus standard conjoint, Sawtooth Software Conference Proceedings, 1992.

R. M. Johnson, Adaptive conjoint analysis, Sawtooth Software Conference Proceedings, 1987.

J. Kruskal, Nonmetric multidimensional scaling: A numerical method, Psychometrika, vol.29, issue.2, pp.115-129, 1964.

W. Kuhfeld, Marketing research methods in SAS -SAS9.2 Edition, 2010.

C. N. Lauro, G. Giordano, and R. Verde, A multidimensional approach to conjoint analysis, Applied Stochastic Models and Data Analysis, vol.14, pp.265-274, 1998.

J. J. Louviere, T. N. Flynn, and R. T. Carson, Discrete choice experiments are not conjoint analysis, In Journal of Choice Modelling, vol.3, issue.3, pp.70014-70023, 2010.

R. Luce and J. W. Tukey, Simultaneous conjoint measurement: A new type of fundamental measurement, In Journal of Mathematical Psychology, vol.1, issue.1, pp.1-27, 1964.

S. Ohannessian and G. Saporta, Zero option' in conjoint analysis: a new specification of the indecision and the refusal, Atti della 44esima riunione scientifica della SIS. Universitá della Calabria, 2008.
URL : https://hal.archives-ouvertes.fr/hal-01125540

G. Russolillo, Partial Least Squares Methods for Non-Metric Data, Dipartimento di Matematica e Statistica, 2009.

G. Russolillo, Non-metric partial least squares. In Electron, J. Statist, vol.6, pp.1641-1669, 2012.
URL : https://hal.archives-ouvertes.fr/inria-00494817

M. Tenenhaus, La Régression PLS: théorie et pratique, 1998.

V. Neumann, J. Morgenstern, and O. , Theory of games and economic behavior, 1947.

F. W. Young, J. , D. L. Takane, and Y. , Regression with qualitative and quantitative variables: an alternating least squares approach with optimal scaling features, Psychometrika, vol.41, pp.505-529, 1976.