Skip to Main content Skip to Navigation
Journal articles

When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

Klaus Jennewein 1 Thomas Durand 2, 3 Alexander Gerybadze 4
1 DT Lab - Deutsche Telekom Laboratories
2 CNAM - Conservatoire National des Arts et Métiers [CNAM]
3 Ecole Centrale Paris
4 Universität Hohenheim
Document type :
Journal articles
Complete list of metadata
https://hal-cnam.archives-ouvertes.fr/hal-02122742
Contributor : Thomas Durand Connect in order to contact the contributor
Submitted on : Tuesday, May 7, 2019 - 3:03:04 PM
Last modification on : Thursday, March 11, 2021 - 4:40:01 PM

Links full text

openaccess

Identifiers

Collections

CNAM | UNIV-HESAM | EC-PARIS

Citation

Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, HEC Montréal, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

164