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When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

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https://hal-cnam.archives-ouvertes.fr/hal-02122742
Contributor : Thomas Durand Connect in order to contact the contributor
Submitted on : Tuesday, May 7, 2019 - 3:03:04 PM
Last modification on : Monday, February 21, 2022 - 3:38:18 PM

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Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, HEC Montréal, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩

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