Journal Articles
Management international
Year : 2010
Thomas Durand : Connect in order to contact the contributor
https://hal-cnam.archives-ouvertes.fr/hal-02122742
Submitted on : Tuesday, May 7, 2019-3:03:04 PM
Last modification on : Wednesday, September 28, 2022-5:56:36 AM
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Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩
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