When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

Complete list of metadatas

https://hal-cnam.archives-ouvertes.fr/hal-02122742
Contributor : Thomas Durand <>
Submitted on : Tuesday, May 7, 2019 - 3:03:04 PM
Last modification on : Saturday, May 11, 2019 - 1:16:28 AM

Links full text

Identifiers

Collections

Citation

Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, HEC Montréal, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩

Share

Metrics

Record views

23