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When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

Klaus Jennewein 1 Thomas Durand 2, 3 Alexander Gerybadze 4
1 DT Lab - Deutsche Telekom Laboratories
2 CNAM - Conservatoire National des Arts et Métiers [CNAM]
3 Ecole Centrale Paris
4 Universität Hohenheim
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https://hal-cnam.archives-ouvertes.fr/hal-02122742
Contributor : Thomas Durand <>
Submitted on : Tuesday, May 7, 2019 - 3:03:04 PM
Last modification on : Saturday, May 11, 2019 - 1:16:28 AM

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CNAM | UNIV-HESAM | EC-PARIS

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Klaus Jennewein, Thomas Durand, Alexander Gerybadze. When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin. Management international, HEC Montréal, 2010, 14 (3), pp.73. ⟨10.7202/044294ar⟩. ⟨hal-02122742⟩

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