https://hal-cnam.archives-ouvertes.fr/hal-03063768 Contributor : Gilbert SaportaConnect in order to contact the contributor Submitted on : Monday, December 14, 2020 - 11:29:06 AM Last modification on : Monday, February 21, 2022 - 3:38:18 PM Long-term archiving on: : Monday, March 15, 2021 - 7:05:39 PM
Michel Brulé, Gilbert Saporta. How car advertising works. ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44. ⟨hal-03063768⟩