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Conference papers

How car advertising works

Michel Brulé 1 Gilbert Saporta 2
1 BVA
2 CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage
CEDRIC - Centre d'études et de recherche en informatique et communications
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https://hal-cnam.archives-ouvertes.fr/hal-03063768
Contributor : Gilbert Saporta <>
Submitted on : Monday, December 14, 2020 - 11:29:06 AM
Last modification on : Friday, January 15, 2021 - 4:17:42 PM

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Michel Brulé, Gilbert Saporta. How car advertising works. ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44. ⟨hal-03063768⟩

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