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Conference papers

How car advertising works

Michel Brulé 1 Gilbert Saporta 2
2 CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage
CEDRIC - Centre d'études et de recherche en informatique et communications
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Conference papers
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https://hal-cnam.archives-ouvertes.fr/hal-03063768
Contributor : Gilbert Saporta Connect in order to contact the contributor
Submitted on : Monday, December 14, 2020 - 11:29:06 AM
Last modification on : Monday, February 8, 2021 - 2:12:41 PM
Long-term archiving on: : Monday, March 15, 2021 - 7:05:39 PM

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  • HAL Id : hal-03063768, version 1

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Michel Brulé, Gilbert Saporta. How car advertising works. ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44. ⟨hal-03063768⟩

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