Skip to Main content Skip to Navigation
Conference papers

How car advertising works

Michel Brulé 1 Gilbert Saporta 2
2 CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage
CEDRIC - Centre d'études et de recherche en informatique et communications
Document type :
Conference papers
Complete list of metadatas

https://hal-cnam.archives-ouvertes.fr/hal-03063768
Contributor : Gilbert Saporta <>
Submitted on : Monday, December 14, 2020 - 11:29:06 AM
Last modification on : Friday, January 15, 2021 - 4:17:42 PM

Identifiers

  • HAL Id : hal-03063768, version 1

Collections

Citation

Michel Brulé, Gilbert Saporta. How car advertising works. ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44. ⟨hal-03063768⟩

Share

Metrics

Record views

26

Files downloads

3