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https://hal-cnam.archives-ouvertes.fr/hal-03063768
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- HAL Id : hal-03063768 , version 1
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Michel Brulé, Gilbert Saporta. How car advertising works. ESOMAR Seminar on Advertising Sponsorship and Promotions Understanding and Measuring the Effectiveness of Commercial Communications, ESOMAR, Mar 1995, Madrid, Spain. pp.27-44. ⟨hal-03063768⟩
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